In 2012, China''s MP3 player market gradually matured. Falling manufacturing cost and intensified market competitions drove up the growth of the whole market. Meanwhile, as users were more mature in their consumption, user groups segmented further. Market competitions gradually shifted from pure price competitions to competitions based on overall brand strength.
Big screen. Big capacity screen MP3 became the segment of greatest attention in China''s MP3 player market. Meanwhile, the market also progressed as chip technology was improved. After a period of hibernation in the second half of 2012, China''s MP3 player market started to recover slowly and grew slightly. The year 2013 saw a major growth of homemade MP3 players in China. Innovation and integration opened a blue sea market for the MP3 industry. In 2009 China''s MP3 player market will continue to develop along the road of "innovation and integration".
In the face of market changes and challenges, the 2012-2013 Annual Report China''s MP3 Market will help firms, investors and the industry chain more accurately grasp the growth pulses of China''s MP3 player market, and more profoundly comb the trajectories of change in the related fields —
Rich and detailed market description data, and examine annual market changes from the aspects of product structure, price band, regional structure and logistics channels, and project market development trends.
Highlight the performances of major brands in 2012, sum up enterprises''successes and failures from the multiple dimensions of competition pattern and competition strategy, and review the elements for attaining market leadership.
Make in-depth quantitative forecast for the future market, establish regression models and provide expert verification for the overall market and its segments, and conduct valuable trend analysis and draw quantitative results.
Segment the driving and obstacle factors in the market segments and conduct multidimensional analysis of user demand.
Enterprises involved: Newman, Aigo, Samsung, DEC, Apple, OPPO, Zarva, Sony, Ramos, Gemei and MSI
Main Conclusions
Key Findings
I. Overview of the Global MP3 Player Market in 2013
(I) Market Size and Characteristics
1. Market Size and Growth
2. Market Characteristics
3. Application of New Technologies
(II) Main Firms''Strategies
1. Apple
2. Samsung
3. Creative
4. iRiver
5. Sony
6. SanDisk
II. Overview of China''s MP3 Player Market in 2013
(I) Market Size and Characteristics
1. Market Size and Growth, 2012-2013
2. Market Characteristics
(II) Market Structure, 2012-2013
1. Product structure
2. Price structure
3. Screen size structure
4. Channel structure
(III) Brands''Market Shares, 2012-2013
1. Overall market shares, 2012-2013
2. Market shares in 2013 by price band
3. Regional market shares in 2013
III. Forecast for China''s MP3 Player Market, 2013-2015
(I) Market Trend
1. Product and technology
2. Market competition pattern
3. Channel and terminals
4. Price trend
(II) Forecast for Market Size, 2013-2015
(III) Forecast for Market Structure, 2013-2015
1. Product structure
2. Regional structure
3. Channel structure
IV. Factors Affecting China''s MP3 Player Market, 2013-2015
(I) Social and Economic Development
(II) The Policy Environment
(III) Competitive Product
(四) Industry Chain and Technology
V. Competitions in China''s MP3 Player Market
(I) Overall Competition Pattern
(II) Key Firms''Competition Strategies
1. Newman
2. Aigo
3. ......
VI. User Demand in China''s MP3 Player Market
(I) Brand Preferences
(II) Product Functions
(III) Price Expectations
(IV) Promotion
(V) Purchase Channels
(VI) Services Experiences
VII. Recommendations from CCID
List of Tables
Quarterly Sales Volume and its Growth in China''s MP3 Player Market in 2013
Size and Growth of China''s MP3 Player Market in 2013
Storage Medium Structure of China''s MP3 Player Market in 2013
Storage Capacity Structure of China''s MP3 Player Market in 2013
Price band Structure of China''s MP3 Player Market in 2013
Sales Volume and Shares in China''s MP3 Player Market in 2013—By Brand
Sales Revenues and Shares in China''s MP3 Player Market in 2013—By Brand
Regional Brand Structure of China''s MP3 Player Market in 2013
......
List of Figures
Size of the Global MP3 Player Market in 2012-2013
Quarterly Sales Volume and its Growth in China''s MP3 Player Market in 2013
Size and Growth of China''s MP3 Player Market in 2013
Storage Medium Structure of China''s MP3 Player Market in 2013
Changes in Average Product Price in China''s MP3 Player Market, 2012-2013
Sales Volume and Shares in China''s MP3 Player Market in 2013—By Brand
Sales Revenues and Shares in China''s MP3 Player Market in 2013—By Brand
Regional Brand Structure of China''s MP3 Player Market in 2013
Regional Band Structure of China''s MP3 Player Market in 2013—By Brand
......
